I’ve spent the past few years writing books and trying to figure out this “social media” thing. This blog is part of the social media experiment, as was my involvement with a couple other author blogs. Mine is equal parts “here is information about my next book” and “I don’t know what the hell to write.” In the past couple of years, I’ve experimented with content. I’ve run tours, posted reviews, featured excerpts of my own work and that of close friends. I’ve posted original content (like this). One factor remains constant: Nobody is reading this blog. Few who buy books see my posts on FB or Twitter, and I see no point to Instagram. I’m not one of those people who takes pictures of things.
The fact that nobody reads my blog doesn’t upset me. I mostly wanted it so that I could link my website to excerpts from my books. However, I’ve forgotten to do that in 99% of cases. It might be on my mind now, but it’ll be gone in 5…4….3…2…1…
In an effort to get more personal, I posted my workout diary. Note to self: Look up synonyms for “boring.” At the very end of one, I confessed to being disheartened with the 80% drop in sales I experienced in 2017, and that I’m contemplating throwing in the towel.
In this one, I’ll confess that I can’t stop writing, so I’m currently throwing books onto Amazon KU under another name as fast as I can write them. I’ve put up two this month already, and I’m halfway finished with another. These 30K stories are simple love stories, so they’re quick to write. They’re selling as well as, or better than, my MZ titles, so I may just keep going that route. Who knows what the future will bring?
This has led me, so far, to conclude that social media is a lie. Posting on FB and Twitter haven’t netted me any sales or increased my exposure. How do I know? Because I did zero marketing and promo for my new pen name and series, and it has sold more copies this month than Re/Captured, which came out last month. The first book garnered 8 reviews, none of which came from a review team or marketing efforts. These were people who read the book and felt compelled to post reviews. The 2nd book came out yesterday and already has a good review and is gathering steam as far as sales go. Again, NO MARKETING, no social media plan. The FB page I threw up for this new pen name has zero likes. Nobody is seeing that content. Nobody. And it doesn’t seem to matter.
So what is the secret? Apparently, going on Amazon and seeing what’s selling, then popping off a simple/cute love story in 3 days sells. No additional marketing necessary. So, I guess that’s where I am right now. And I’m kind of happy to be writing something that people are reading.